The unison of these two names is enough to launch my emotions off into a frenzy. Yassin Bey (formerly known as Mos Def) is one of maybe 5 true-to-form emcees left in the mainstream hip-hop verse; it goes without saying that I am eternally in awe of this man and I won't even get into the level of respect I hold for his craft (we don't have that kind of time).  Muhammad Ali.....(sigh)....Muhammad Ali was, is, and will continue to be an inspiration.  One of the, if not the first, pioneer(s) of the "nobody made history being quiet" movement that fuels all that I do.  I am clearly thoroughly moved by this collaboration of minds, spirits, and energies.

Ok, enough feelings.   Here are the facts:

The cats at Louis Vuitton have launched their "Core Values" campaign that features calligrapher/lettersmith Niels Shoe Meulman and emcee/rhymesmith Yasiin Bey.  They have designed a rather dope webpage dedicated entirely to the words of the great Ali and we can all agree that Ali was the king of one liners/trash talk.

As of now there are two videos, both directed by Stuart McIntyre, spreading like wildfire throughout the web-verse.  Take a few moments to bathe and relish in the epicness of it all.

Yasiin's vocal presence and physical allure x the floetic confidence and undeniable legacy that is Ali....Period.

To view the entire campaign, click that ----> The Greatest

To see more of Stuart McIntyre's work, click that ---->Director Stuart A. McIntyre

The stuff of legends,